AVG Interent Security (2014)

Onne, Have a look @ this article (http://avgclick.me/1ABza35).
AVG Guru

2015sep29
What is the use of 'Identity swiched off'.
In my opinion: let it be so!
AVG says: "You are not completely secured" .
But what is the real importance to show my Identity?
Does AVG mean: The Identityprotection switched off?
Please explain the purpose of this Button
in AVG Internet Security  main panel.
 
Onne, Have a look @ this article (http://avgclick.me/1ABza35).
AVG Guru