AVG trying to force to update?

I reinstalled Windows to get rid of old purchased copy of AVG Ultimate 2016. I then tried to install new purchased copy of AVG Ultimate 2018. When I go to www.avg.com./retail and enter the actiation code, AVG site tries to get me to renew AVG Ultimate. I do not want to renew my old one. I want to install (download) the new copy I paid for. I get the message below. The one I had expired a few months back. I don't want to renew it. I don't get a box to check to install (download) the new copy.

Renew your
AVG Ultimate?

Seems that you're already using our AVG Ultimate, do you want to renew you subscription now?

If you agree renewing your subscription, the new subscription's period will automatically start when the current one expires.

Hello Bill,

I will assist you further with the installation.

I am unable to find any active subscription of AVG Ultimate under this email address.

The AVG program got expired on 2018.7.15.

If you have purchased AVG using a different email address, please try to login to your AVG MyAccount using the other email address and download the product.

Bill, you will not be charged by AVG.

I have sent you an email, please reply to that email with the necessary information.

Hello Bill,

I will assist you further with the installation.

I am unable to find any active subscription of AVG Ultimate under this email address.

The AVG program got expired on 2018.7.15.

If you have purchased AVG using a different email address, please try to login to your AVG MyAccount using the other email address and download the product.

I agree, there should not be any active AVG Ultimate subscription under my e-mail address. Was think there should be a button that ask want to install (download) the new AVG Ultimate you purchased?

I don't want to get stuck with a bill to renew old copy after I just bought a new copy.