Bought Ultimate and cant figure out how to make it work

Hello Bill,
We regret for the inconvenience you are facing while installing the AVG Ultimate program. We kindly request you to follow the instructions on the article http://avgclick.me/InstallUltimate to download and install the AVG Ultimate program.
Thank you.

Why is it so hard to install something after you buy it , Cant install and activate Ultimate
Hello Bill,
We regret for the inconvenience you are facing while installing the AVG Ultimate program. We kindly request you to follow the instructions on the article http://avgclick.me/InstallUltimate to download and install the AVG Ultimate program.
Thank you.