Cain't find any way to activate

Mike, AVG IS 2015. Have a look @ this webpage (http://www.avg.com/ww-en/download.prd-isc).
AVG Guru

New HD had to download the PRO Free ver, only one I could find to Internet security, and it does not have anyway to activate any license.  I have tried several of the suggested methods with no luck.
Help please

Mike, AVG IS 2015. Have a look @ this webpage (http://www.avg.com/ww-en/download.prd-isc).
AVG Guru