Cost of Subscription now £49

Hello Paul,
We understand your concern.
We have made significant improvements to our detection rates over the last year and we expect to continue this investment as the threat landscape is getting more complex and thus had to increase the price.
To renew the product at a discounted price, we request you to contact our Sales team using this link or dialing this tollfree number:  +44 (0) 800 652 4940
If we can be of more help, please let us know.

Why is the subscription cost increasing to £49 this year. This is at least twice as much through Amazon etc.

Hello Paul,
We understand your concern.
We have made significant improvements to our detection rates over the last year and we expect to continue this investment as the threat landscape is getting more complex and thus had to increase the price.
To renew the product at a discounted price, we request you to contact our Sales team using this link or dialing this tollfree number:  +44 (0) 800 652 4940
If we can be of more help, please let us know.