Huge increase in renewal cost

Hello George.
We'd be glad to clarify.
When you initially purchased the product, you received a discount of £55.91 and agreed that your subscription would continue for successive renewal terms equal in length to your initial license term, at the undiscounted price in effect at renewal.
To know about latest offers or a possible discount, we'd request you to contact our sales team.
Visit https://support.avg.com/support_sales?l=en to reach them.

Hello George.
We'd be glad to clarify.
When you initially purchased the product, you received a discount of £55.91 and agreed that your subscription would continue for successive renewal terms equal in length to your initial license term, at the undiscounted price in effect at renewal.
To know about latest offers or a possible discount, we'd request you to contact our sales team.
Visit https://support.avg.com/support_sales?l=en to reach them.

Please explain why there has been a 250% increase in my annual renewal cost. I only use AVG on one device…my computer. How can I bring the cost down and have the same level of security?