Huge increase on renewal subscription

Hello Rosa,

We're happy to explain this to you.
We have made significant improvements to our detection rates over the last year and we expect to continue this investment as the threat landscape is getting more complex and thus had to increase the price.
We request you click on the link below to reach our AVG billing team via live chat or call support to help you with the discount price.
https://support.avg.com/support_sales?l=en
Thank you in advance.

Dear AVG team,
I've just had an email to remind me of my AVG renewal due in November 2021. I was shocked at the huge increase in price of the product I use :AVG TuneUp (Multi-Device). I paid £55.19 on 9/04/2019.  Now, it is £99 for "only 1 year". How can it be? Please, in your answer, don't refer me back to my account. There is no explanation or reason to be found there. I don't want to cancel my subscription, I just want to be able to afford it. Thanks for your advice. Kind regards.

Hello Rosa,

We're happy to explain this to you.
We have made significant improvements to our detection rates over the last year and we expect to continue this investment as the threat landscape is getting more complex and thus had to increase the price.
We request you click on the link below to reach our AVG billing team via live chat or call support to help you with the discount price.
https://support.avg.com/support_sales?l=en
Thank you in advance.