Updating Subscription 2021/22

Hello Mark. 
We'd be glad to clarify this.

Why has the price changed?

When you initially purchased the product, you received a discount and agreed that your subscription would continue for successive renewal terms equal in length to your initial license term, at the undiscounted price in effect at renewal. You received the email reminder containing the price quoted according to this agreement. 

You are welcome to contact our sales team (https://support.avg.com/support_sales?l=en) and they'd be glad to help you renew at a possible discount.

I have been advised that my AVG Ultimate subscription is up for renewal in June at an extra cost of £20.00 over past years. That's from £79.00 to £99,00! … Why this price hike for a long term customer when I can get the same AVG Ultimate bundle for the Dollar equivalent of £60,00 if I cancel my subscription and purchase from scratch?     
Offer:  10 devices SAVE 35%
Buy now
$79.99 billed now for the first year   
The question is why would any loyal customer pay £99.00 for the convenience of renewal when they cancel their subscription pay £60.00?
Will be looking for a cheaper renewal from AVG by email before I automatically renew next month!

with regards

Hello Mark. 
We'd be glad to clarify this.

Why has the price changed?

When you initially purchased the product, you received a discount and agreed that your subscription would continue for successive renewal terms equal in length to your initial license term, at the undiscounted price in effect at renewal. You received the email reminder containing the price quoted according to this agreement. 

You are welcome to contact our sales team (https://support.avg.com/support_sales?l=en) and they'd be glad to help you renew at a possible discount.