Updating Subscription 2021/22

I have been advised that my AVG Ultimate subscription is up for renewal in June at an extra cost of £20.00 over past years. That's from £79.00 to £99,00! … Why this price hike for a long term customer when I can get the same AVG Ultimate bundle for the Dollar equivalent of £60,00 if I cancel my subscription and purchase from scratch?     
Offer:  10 devices SAVE 35%
Buy now
$79.99 billed now for the first year   
The question is why would any loyal customer pay £99.00 for the convenience of renewal when they cancel their subscription pay £60.00?
Will be looking for a cheaper renewal from AVG by email before I automatically renew next month!

with regards

Hello Mark.
You can find answer to your question together with your other post here (https://support.avg.com/answers?id=9065p000000Q0TE).
Please try to keep the whole conversation in one thread to speed up resolution.

Hello Mark.
You can find answer to your question together with your other post here (https://support.avg.com/answers?id=9065p000000Q0TE).
Please try to keep the whole conversation in one thread to speed up resolution.