Why am i being asked to buy PC Tuneup when it came with Ultimate 2015?

Brad, Looking @ the Ultimate User Manual that would appear to be the case. Have a look @ this new form link (http://support.avg.com/support_contact_form) to get chat/phone support. There's a Sales Support section.
Otherwise, When available, A member of the official AVG Community Support in Brno, Czech Rep… (Working Hours [Mon-Fri] 9:00am - 5:00pm CET) will see your topic & respond but please bear in mind that assistance may not now be available until @ least the 2nd January 2015. See the 'Happy Holidays' banner @ the top of this webpage.
AVG Guru

We purchased AVG Ultimate 2015 which is supposed to include PC Tune up but we keep getting a pop up to ask us to buy it when we click on the Permfomace in AVG Zen.  Why?

Brad, Looking @ the Ultimate User Manual that would appear to be the case. Have a look @ this new form link (http://support.avg.com/support_contact_form) to get chat/phone support. There's a Sales Support section.
Otherwise, When available, A member of the official AVG Community Support in Brno, Czech Rep.. (Working Hours [Mon-Fri] 9:00am - 5:00pm CET) will see your topic & respond but please bear in mind that assistance may not now be available until @ least the 2nd January 2015. See the 'Happy Holidays' banner @ the top of this webpage.
AVG Guru

Hi Brad, Please make sure that your AVG Zen is properly activated with the account you have used for the purchase. Let me know how it goes. 

Thanks