Does anyone know what this is?

Hello Ryan,
Are you referring to AVG or Windows firewall? Thank you.

@{BrowserChoice_6.2.0.0_neutral_neutral_cw5n1h2txyewy?ms-resource://BrowserChoice/resources/DisplayName}

@{C:\Windows\WinStore\resources.pri?ms-resource://WinStore/resources/DisplayName}

It really looks suspicious and it's in my firewall Rules for incoming connections

Hello Ryan,
This are the firewall rules applied in Windows firewall. This are general rules for Windows updates. They are not generally harmful.
Thank you.

Hello Ryan,
Are you referring to AVG or Windows firewall? Thank you.