Error 0xe0010406 when trying to reinstall my product

Does anyone know how to get round this?

Hello Philip,
We apologize for the inconvenience. We see that you are unable to reinstall AVG. We know it could be disappointing but We’ll help you install and use. I suggest that you run our AVG remover tool http://aa-download.avg.com/filedir/util/AVG_Remover.exe to remove the remains of the earlier AVG installation and reinstall the AVG using http://avgread.me/1czW57x Please feel free to contact us for further assistance.
Thank you