I have subscription to 11/2020, why do I now see Free Version?

After spending too much of my valuable time figuring out why now I am seeing AVG Tune-Up asking me to pay for 'PREMIUM', this looks like suspicious. I have a paid subscription until November 2020. I am seeing my installed AVG now telling me that I have X amount of days left to upgrade from the free version and nowhere to enter my paid key. What is going on?
I see this as a ploy to get users to pay for an upgraded version without any explanation whatsoever beforehand. Do you think the user might have wanted an email announcing this new subscription model? I didn't think so. So, now what? You want me to pay more for an upgraded user interface which has no effect on the working program.
I need someone to email me and explain all of this to me or I will leave AVG Tune-Up uninstalled forever from my computer.

Hello Paul,

We are sorry for the inconvenience caused.
It seems that the program awaits activation.
We have sent an email instruction which would help you to activate the subscription.
Please revert to our email, if you need further assistance.
Thank you.

Hello Paul,

We are sorry for the inconvenience caused.
It seems that the program awaits activation.
We have sent an email instruction which would help you to activate the subscription.
Please revert to our email, if you need further assistance.
Thank you.