Is "AVG Digital River" legitimate?

Hello Richard,
Thank you for choosing AVG. I am sorry for any inconvenience caused. Did you activate the paid subscription by logging in with your AVG MyAccount email address and password.
AVG TuneUp - Unlimited does not require a license number for activation, as it is activated using your AVG MyAccount that was created during purchase. If you have already installed the product, please follow these steps to activate it:

Open AVG Zen (click Start - Programs - AVG Zen - AVG).
Click Connect in the top part of the window.
Click Connect to an existing Zen Network.
Fill in your AVG MyAccount login (your email address) and password, and then click Connect.
AVG Zen will recognize your subscription and your AVG product will be activated.

Two days ago I bought AVG PC Tune-UP unlimited from AVG "Digital River".  Paid $40. That was supposed to be a 25% discount!  Notifications are still appearing on my screen saying my "free trial" has expired; "Buy Now".  AVG Scan shows lots of things could be fixed by the "tune up", but there's no button allowing me to move the process. What's up?  Am I missing something or did I get cheated?

Hello Richard,
Thank you for choosing AVG. I am sorry for any inconvenience caused. Did you activate the paid subscription by logging in with your AVG MyAccount email address and password.
AVG TuneUp - Unlimited does not require a license number for activation, as it is activated using your AVG MyAccount that was created during purchase. If you have already installed the product, please follow these steps to activate it:

Open AVG Zen (click Start - Programs - AVG Zen - AVG).
Click Connect in the top part of the window.
Click Connect to an existing Zen Network.
Fill in your AVG MyAccount login (your email address) and password, and then click Connect.
AVG Zen will recognize your subscription and your AVG product will be activated.